Luckies Knickers

Luckies Knickers is a women’s underwear brand designed to solve a problem most of us were taught not to talk about – discharge, moisture and everyday scent.

Founded by Bek, a Kiama mum and entrepreneur, Luckies was created to help women feel confident in their bodies without shame, stigma or “whispered” conversations.

What began as a personal frustration has grown into a purpose-led business serving women across Australia who want a practical (and cute!) solution to everyday discharge.

Luckies stands for normalising the realities of women’s bodies, proudly challenging outdated narratives around women’s health with a premium quality and thoughtfully designed product.