Luckies Knickers

Luckies is an Australian women’s underwear brand designed to solve a problem most of us were taught not to talk about – discharge, moisture and everyday scent. Founded by Bek, a Kiama mum and entrepreneur, Luckies was created to help women feel confident in their bodies without shame, stigma or “whispered” conversations. Our reusable, discreet designs protect clothing while supporting comfort and self-assurance throughout busy, real-life days. What began as a personal frustration has grown into a purpose-led business serving women across Australia who want practical solutions without compromising on style. Luckies stands for honesty, education and normalising the realities of women’s bodies. As a small business built alongside full-time work and family life, Luckies reflects resilience, creativity and a strong commitment to women. The brand proudly challenges outdated narratives around women’s health while delivering a premium, thoughtfully designed product.